AntiSpam Guide
Financial Planners Get Free Publicity With Email
from: Ned Steele
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.
However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.
Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter_s email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper_or linked to in the online version of the outlet. It_s rarely a secret.
Again, offer practical story ideas _ one or two max per e-mail. Summarize your best story idea in the _subject_ line of the email.
Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.
Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.
And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that their technically unsavvy staff will introduce a virus, prevent staff from receiving attachments. Usually they accomplish this by deleting the whole email.
If you want your email to be read, include a compelling subject line, and no attachment.
About the author:
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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Email Filtering Spam Tools
from: Kistina RobinSpam is here to stay. And whether you like it or not, you have to face spam squarely and do your share in mitigating its negative effects. Although spam can be a source of information, spam is taken negatively because it is unsolicited. Who would ever want to receive bulk of emails containing product advertisements and easy get -rich-schemes information? Spam can slow down your server's bandwidth and can be a form of spy ware designed to steal confidential information from your computer.
One way to deal with spam or unsolicited emails is thru email filters or email filtering spam. Basically email filtering is a process which acts as a shield to inbound and even existing emails. Your emails should be screened out not only to unclog your email box and your mail server ...
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