AntiSpam Guide
Use Email Marketing wisely; Stand out from Junk Mail
from: Isaac Chu
Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket. To stand out from the junk mails, follow the suggestions below to increase the power of your email marketing.
1. No "image only" email, use text mail instead
First, email with image will put extra loading on the email server, which will make the processing time longer. Second, some email servers will mark those "image only" emails as junk mails or spam mails. This, of course, will lower the chance to deliver the mail to your customer.
2. No attachment
Similar to the above case, emails with attachment will put extra loading on the email server. Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, nowsaday, most users are very sensitive to those unknown email attachments and they will not take risk to open the attachment.
3. No fancy HTML email
HTML email can provide a feature rich interface. However, not all email clients support the HTML email well. Even the email clients claim they are support HTML email, different email clients performs differently. If the email clients cannot support well, how can your customer read the message? Moreover, many users set the email client as "Do not load image automatically", your email will have many blank areas in this case.
4. Write down recipient's name
This will raise the customers' interest because they don't want to skip any message that related to them.
5. Provide your sender address
Some email server will block those emails with invalid sender address, or emails' sender address that not exists in the recipients' address book. So don't hide your name, let your customer knows who you are.
About the author:
Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business softwares, include emarketing web solutions, email marketing software, e-catalog publishing software, invoicing software, and electronic cheque writer. Visit: www.evinco.com.hk
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from: William R. Nabaza of http://www.Nabaza.com/Most server administrators I know and have talk to enforces prevention and avoidance to be reported as a spammer instead of facing it head on for a cure, they avoid it. Here are some practical steps based on my experiences since 1995 of being a Server Administrator on how to avoid it. We know server administrators are not just part of the system, they are the "system" themselves enforcing zero-tolerance against spam. First and foremost is the foundation of a server of how an abuse or abuse reporting system is setup and placed.
1. Setup a separate dedicated email for this (preferably not using one of your domain's email system or preferably hosted on another server). This email's sole purpose is to receive computer generated logs of abuse report made within 24 hours ...
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