AntiSpam Guide
What Can You Do About Spam?
from: Alex Fir
There are some things that you can do to make your online experience a little bit easier. There are some ways to keep spam from ruining your day. Spam filters are one of those things.
Spam filters are an extremely successful way of managing or stopping unwanted emails, but occasionally they can work too well. While they can act very vigorously to keep your inbox from receiving spam, they can also prevent you from getting many of your wanted emails as well.
Some of the worst filter based systems for blocking spam are provided by your very own ISP. This can be a huge problem since these types of spam filters do not let you control which emails you can let through.
Essentially, these spam filters look for usual keywords and phrases like guaranteed, free, buy and so on. Once these systems recognize those key words, it will automatically prevent those senders from sending you emails again. That can be very frustrating if such a keyword is used by your friend or family member to describe the reason they are emailing you in the first place.
If you plan to use this type of method for spam prevention, you should get the type of spam filter that allows you to control what content is allowed and what should be deleted.
Do not be fooled by the "smarter filters" that are coming on the market since while they do get smarter over time and work especially well at preventing spam, they are very difficult for the average internet user to set up and use on a regular basis. So if you are not particularly tech-savvy, you should avoid these systems.
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Related story:
The Importance of Email Marketing Metrics
from: Ivana GiardiOne of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your email marketing campaign and achieve better results.
1. Basic Email Metrics you should evaluate in each email campaign:
Open Rate - that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed.
Click-Thru Rate (CTR) - calculated as the number of unique clicks on links in the email divided by the number of emails opened. It basically means how many people interacted with your email.
To read the rest of this story click here.
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