AntiSpam Guide
Avoiding Spam Blockers - eMailing Marketing
from: Mark Flavin
Every email marketer is concerned about one thing: conversion. How would they be able to convert their readers into customers? What are the words they should use? What are the emotions they should trigger? What is the approach they should pursue? How often should they send out their pitches vis a vis their offers for freebies? These questions are all geared towards generating clicks and sales that would serve the email marketer's enterprise well.
But there is something that should be considered before the element of conversion.
Deliverability.
You see, most of our emails to our subscribers won't even get to read our messages... if we're not careful. Our messages, marketing-imbued as they are, are always in danger of getting filtered out by spam blockers. Spam blockers are robotic programs. They do not have the discernment to actually figure out which messages are spam and which messages are legit. They follow a set of protocols, and if our messages fall under the classifications on their watch list, off to the bulk folder they will go.
The result?
Our subscribers won't even get to read our emails. And if they won't be able to read them, no one will be there to convert.
The solution?
There are certain methods that you could try which would eliminate the perils posed by spam blockers in many email systems. Giving them a shot can spell the difference between a successful email marketing campaign and a botched one.
1. Know what the red flag words are and try your very best to avoid them. Spam blockers are automated programs. Once they pinpoint a red flag word, chances are, they'll take positive action to filter the message containing the same. Words like "free," "dear friend," "special offer," "gifts," and the likes are red flag words that will get you into trouble. Email marketers sometimes work their way around them by typing them in different ways. "Free" becomes "fr.ee," for example.
2. On the title of your message, include the name of your newsletter or eZine. This is a contingency measure. In the event that your messages are filtered out as spam, and your recipients would find them in the bulk folder, he'd be able to recognize the email and perhaps inform the spam blocker that messages coming from you are not spam.
3. Ask your subscribers to include your address in their contact list. This would ensure that every message you will send, regardless of their content, would reach your recipients. Inviting your subscribers to do so would require a certain degree of PR skills. It's in the way you'll approach them.
4. Use your name, or the name of your company in the sender's box. Anonymous senders are targets for spam blockers. Identifying yourself to your targeted recipients would eliminate this particular danger.
5. Use a double opt-in form. Not only will this help your subscribers remember that they actually subscribed to your newsletter, it will also be a strong case on your behalf in the event that a spam complaint is filed against you.
6. Check your messages before sending them out. There are a lot of spam checker programs you could use. Your autoresponder service may even have one of these built in their system. If not, you could always try sending the same message to any of your email addresses. Try to check if it will be filtered out as spam. If none, then you could rest assured that it will reach your target recipients.
You have the power to defeat the spam blockers!
Remember, deliverability issues should first be resolved before considering conversion. People will not be encouraged by what they won't be able to read.
About the author:
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from: Jim Edwards"Phishing," the latest craze among online evil-doers, has nothing to do with sitting at the end of a dock on a sunny afternoon dangling a worm to entice hungry catfish.
But, if you take their bait, this new breed of online con artist will hook you, reel you in, and take you for every dollar you have... or worse.
"Phishing" describes a combination of techniques used by cyber crooks to bait people into giving up sensitive personal data such as credit card numbers, social security numbers, bank account numbers, dates of birth and more.
Their techniques work so well that, according to FraudWatchInternational.com, "phishing" rates as the fastest growing scam on the Internet.
Here's the basic pattern for a "phishing" scam...
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