AntiSpam Guide
The danger of email marketing
from: Bright Johnson
Email is a good way to stay in touch with customers because when people come online, one of the first thing they do is check their emails. Email list is still the most valuable asset online. No wonder email volumes continue to grow. EMarketer study found that e-mail volume in the US will rise to nearly 2.7 trillion by 2007. Keep your audience email with you. Your blog or any other facilities online should have email notification built into it. But one of the major problems online is unwanted commercial bulk email otherwise called spam. When you send bulk mail, it drains and affects the server so the authorities are after those who send unsolicited commercial bulk mail. And they have built technologies and filters that prevent bulk mails going into inbox. After researching or developing products, you send email to a list only to discover that the subscriber never saw it because a spam blocker or filter sends your emails into a spam box or bulk folder--spam will frustrate your traffic. What about if it is solicited? In the early days of the Internet, people willingly subscribed to mailing list but now they've stopped. Nobody wants ads. So it is almost impossible to get a large solicited email list. DoubleClick study found that 64.7% of all legitimate emails sent are never opened. Filters and triggers will block your emails and newsletters even if it is permission-based. People can now identify a commercial email by merely looking at it. So if you send 10, 000 bulk emails, only about 3000 gets in, and 100 are actually opened and 40 read while the rest are deleted. Some people report email as spam and delete it even though they subscribed themselves. If you send a confirmation email so that you can know those who really want you, you will only shrink your list. You will be surprised that nobody will subscribe unless those that want to research your product or market. And if you spam, you will get listed in spamming database. Spamming database is where email providers verify what is and is not spam. Every time you send out an email, it's has an IP address attached to it. If your IP gets into the database: your ranking may go down, your host could de-host you, your payment processor could banned you, and you could be sending emails that are being blocked If you link to blacklisted sites, you often get blacklisted too. To avoid getting caught in spam filters or being blocked by ISPs: don't spam; let your subscribes add your site to their address book; some words and phrases trigger spam filters like weight, subscribe, sell, download etc. The trick is to add symbol (like an apostrophe, asterisk or dash) in the middle of words. And hope that filter doesn't arbitrarily block you. If you are selling something in your subject line, spam filter will likely block you. Spam and email overload have actually cut down email marketing success by about 60%. Use it only to substitute other traffic techniques. Download "Evil ways of making money--what the rich won't tell you" free at http://oxcheck.com and learn how to introduce survival tactics into your business.
About the author:
Bright Johnson is editor of the free download site http://oxcheck.com You can publish this article.
For permanent link to this article click here.
Related story:
What You Need to Know about Anti-Spam Software for Outlook
from: Dave PoonMost people would define spam as unsolicited e-mail. They are e-mail messages which are mostly marketing schemes which crowd your Inbox. If you do not have an anti-spam software, you would have to sort through hundreds of junk mail before you can even get to read the e-mail messages which came from contacts whom you actually know.
This is not just time consuming but annoying as well. Some people even find it offensive when companies get a hold of their e-mail addresses and send them marketing correspondence through e-mail.
Microsoft Outlook is one of the most common e-mail programs used by Windows users. There are a lot of anti-spam software which can work seamlessly with Outlook, and this is one way of filtering junk mail from going through your ...
To read the rest of this story click here.
Email Spam Yahoo News
Lawless Canada Emerging as a Spam Haven (CircleID)
My weekly technology law column ( Toronto Star version , Ottawa Citizen version , The Tyee version , homepage version ) focuses on the state of anti-spam legislation in Canada.
Read more...Nokia Jumping Into the Email Fray, Competing Against GMail and Hotmail (TechCrunch)
Nokia is pushing hard for consolidation, looking to make their smartphones the go-to device for communication. One of the major announcements at Nokia World 2008 this year is about their Nokia Messaging solution. It is essentially a multi-platform messaging solution that enables email considerably more gracefully than the original Symbian interface.
Read more...Nokia Messaging Comes to Nokia Devices With Support for Mail on Ovi and the World's Most Popular Email and IM Solutions (PR Newswire via Yahoo! Finance)
Nokia today announced the launch of Nokia Messaging, which mobilizes consumer email and consumer instant messaging solutions on Nokia devices. Nokia Messaging will give millions of consumers access to email and IM accounts from Yahoo!
Read more...Nokia Creates Email And Mapping Services For The PC (paidContent.org via Yahoo! Finance)
Recognizing that Nokia can't get away with just rolling out services on the phone, the handset maker—and increasingly Internet-services company—is announcing that it will roll out Internet email and mapping services for the PC.
Read more...Nokia Lowers Market Forecast Again (Red Herring)
Handset maker says the effects of recession are worsening and warns that 2009 looks bad.
Read more...