AntiSpam Guide
A USE FOR JUNK MAIL
from: Robert J Farey
Junk mail works. Why does it work? How does it work?
These are very important questions.
To make it work, it has to appeal to the emotions. They have to make claims that inspire you to click on that _yes_ button. They inspire you with tales of what you could do with all that extra money. Clear all your debts. Pay off your mortgage. Take the family on a trip to Disney land. All this would be possible if only you would press that button.
What they are doing is creating images in your minds. Images of a new lifestyle. Visions of relaxing on a tropical beach. Cruises on a luxury ocean liner. Explaining to your employer exactly where to put his job.
This is selling the image. Not the product. Selling the fantasy. And it only cost $.xx.xx
Study these adverts. Try to discover how they work. What is it in them that makes you want to click that yes button. Find one that intrigues you. One that makes you want to click that button. What is it that convinced you that this one is the one that you have been looking for. Break it down into it_s component parts. Can you use this in your own adverts?
These adverts must be good for them to stay in business. What do they have that yours don_t. Study them. Look at the words that they use. Look at the way that they use them.
Use this knowledge to spice up your ad_s. If it works for them, it can work for you.
You don_t have to Spam. Use their expertise to run a legitimate business.
If you have a Spam blocker, sign up to a separate e-mail account and send out an advert to a free list. You will have enough unsolicited e-mail to keep you going for months.
Use their expertise to your advantage.
Good luck and keep learning. That is the only way to stay on top. If you feel that you have nothing more to learn, You are in for a surprise. When you stop learning, you stop winning. Let_s face it, the whole idea is to win, and keep on winning.
Good luck. _Bob__
About the author:
By-line. Robert earns his crust by targeting the thousands of newcomers to internet trading. He aims to cut their learning curve to enable them to start earning money from the word go. He learned the hard way. You can learn the easy way. Checkout his website. It's not posh. It's not perfect, but it is effective. http://www.learn-and-earn-now.co.uk/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Related story:
Avoiding Spam Blockers - eMailing Marketing
from: Mark FlavinEvery email marketer is concerned about one thing: conversion. How would they be able to convert their readers into customers? What are the words they should use? What are the emotions they should trigger? What is the approach they should pursue? How often should they send out their pitches vis a vis their offers for freebies? These questions are all geared towards generating clicks and sales that would serve the email marketer's enterprise well.
But there is something that should be considered before the element of conversion.
Deliverability.
You see, most of our emails to our subscribers won't even get to read our messages... if we're not careful. Our messages, marketing-imbued as they are, are always in danger of getting filtered out by spam ...
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