AntiSpam Guide
The Humble Postcard Is Making A Comeback
from: George Dodge
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?
How about:
"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?"
Many businesses think postcards are a little old-fashioned for this era of Internet Marketing, but nothing could be further from the truth.
Online marketers are discovering that using email lists as an effective form of marketing is fading fast due to the unfortunate avalanche of SPAM (unsolicited commercial email)! Internet Service Providers and individual consumers are now trying to filter out the ever growing glut of SPAM. But, unfortunately the software developed to assist in SPAM control is not terribly accurate and a very large amount of legitimate communications between a business and its customer base is being unintentionally blocked by these filters.
And even if the email does get through, it is often lost among the other 200 or so emails in the receiver's inbox and simply gets bulk deleted. As a result, email is no longer a reliable method of maintaining contact and building a relationship with customers.
Yet, most small businesses do not have large budgets to conduct full fledged direct marketing campaigns. The humble postcard comes to the rescue! The humble postcard can serve both online and offline businesses well, driving traffic to both brick-and-mortar stores as well as commercial websites.
Famous copywriter Gary Halbert says most people sort their mail over a waste basket. As they mentally separate the mail into two categories, junk and personal, the junk mail drops directly into the wastebasket unopened. But the postcard is already open. It is small and easily read at a glance so the likelihood of the message getting through is increased greatly. And at the same time the production and mailing cost remain economical.
Postcard advertising and postcard marketing are back in vogue. Marketing postcards can be sent to customers as personalized postcards for any number of occasions, including holidays, birthdays, special events, or special offers and they help to economically keep businesses in touch with their customer base and develop that all important relationship between the business and the customer. Promotional postcards should be in every marketer's bag of tricks!
About the author:
About the Author
George Dodge is owner of Postcard Marketing Campaigns a resoruce site where you can discover how to create winning postcard marketing campaigns for building your business on a budget.
For permanent link to this article click here.
Related story:
Where Spyware Lurks on the Internet
from: Richard RogersSpyware has to be the most talked about PC security threat of 2005. It has now surpassed the computer virus as the No. 1 menace to computer user both at home and in the enterprise. Despite efforts from Microsoft and independent security software companies, the spyware menace is set to continue through 2006 and beyond. The research firm Radicati Group expect worldwide anti-spyware revenue to surpass $1 billion by 2010.
There are numerous types of spyware with some more dangerous than others. At one end of the spectrum spyware pushes annoying ads to your computer as is usually referred as "Adware." It is still spyware as the ads are generally pushed to you based on your surfing habits. A bad infection can also dramatically impact your computer's performance as your ...
To read the rest of this story click here.
Email Income Receiving Spam Vote News
More Dems buck plan to let taxes increase for rich - San Luis Obispo Tribune
 San Luis Obispo Tribune | More Dems buck plan to let taxes increase for rich San Luis Obispo Tribune 4, 2008 file photo, then-Democratic Congressional candidate Bobby Bright leaves the Newtown Community Center in Montgomery, Ala. after casting his vote. ... |
FirstEnergy Receives Support for Merger From Proxy Advisory Firms - Sacramento Bee
FirstEnergy Receives Support for Merger From Proxy Advisory Firms Sacramento Bee The transaction, which would create a company with approximately $16 billion in annual revenues and $1.4 billion in annual net income based on combined ... |
Calif. lawmakers take up competing budget plans - San Luis Obispo Tribune
Calif. lawmakers take up competing budget plans San Luis Obispo Tribune Among other steps, Democrats want to lower the state sales tax while increasing the vehicle license fee and personal income tax. Because state income taxes ... |
John Hancock Investors Trust and John Hancock Income Securities Trust Closed ... - Sacramento Bee
John Hancock Investors Trust and John Hancock Income Securities Trust Closed ... Sacramento Bee That's spam and it isn't allowed. • Don't use all capital letters. That's akin to yelling and not appreciated by the audience. You should also know that The ... |
Dollar Thrifty Automotive Group Increases 2010 Guidance - Sacramento Bee
Dollar Thrifty Automotive Group Increases 2010 Guidance Sacramento Bee This document does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval. ... |