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Financial Planners Get Free Publicity With Email
from: Ned SteeleIn previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.
However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.
Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter_s email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper_or linked to in the online version of the outlet. It_s rarely a secret.
Again, offer practical story ideas _ one or two max per e-mail. Summarize your best story idea in the _subject_ line of the email.
Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.
Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.
And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that their technically unsavvy staff will introduce a virus, prevent staff from receiving attachments. Usually they accomplish this by deleting the whole email.
If you want your email to be read, include a compelling subject line, and no attachment.
About the author:
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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from: Ritchie HaleHow do you communicate with your customers and prospects? Are you waiting for them to return to your store, office or website?
It is vital to communicate proactively with all your customers on a fairly frequent basis. Contact is necessary to nurture your relationships with customers. As an added incentive, the frequency of contact will increase the amount of revenue you generate off of your customer base.
Small to mid-sized businesses often face challenges reaching their customers. It costs every time a customer is contacted. If a direct mail campaign is used there are printing costs, stationery and postage costs. This could amount to a dollar or more to talk to each customer. With 50,000 clients, that's $50,000+ and the amount of time taken to carry out ...
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