AntiSpam Guide
Financial Planners Get Free Publicity With Email
from: Ned Steele
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.
However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.
Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter_s email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper_or linked to in the online version of the outlet. It_s rarely a secret.
Again, offer practical story ideas _ one or two max per e-mail. Summarize your best story idea in the _subject_ line of the email.
Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.
Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.
And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that their technically unsavvy staff will introduce a virus, prevent staff from receiving attachments. Usually they accomplish this by deleting the whole email.
If you want your email to be read, include a compelling subject line, and no attachment.
About the author:
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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Related story:
Communication problem and what the problem with Blog and Rss is.
from: Ashish ThakkarWhy in the world should it be hard to reach a customer or a potential client ?
It should NOT be !
But with today's fast paced internet technology and the introduction of new applications it is getting tougher to reach the potential customer or the regular clients.
I)EMAIL : Email has been a popular means of reaching your users, clients, co workers or just about anybody in the world.
The problem over here are Spammers !
Most of the emails received today by a person consists of 50% spam emails which means you get more spam messages in your inbox compared to the genuine email which is actually meant for you.The answer to this were scripts like spam fighter and spam boxer apps.This has further created ...
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