AntiSpam Guide
The Humble Postcard Is Making A Comeback
from: George Dodge
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?
How about:
"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?"
Many businesses think postcards are a little old-fashioned for this era of Internet Marketing, but nothing could be further from the truth.
Online marketers are discovering that using email lists as an effective form of marketing is fading fast due to the unfortunate avalanche of SPAM (unsolicited commercial email)! Internet Service Providers and individual consumers are now trying to filter out the ever growing glut of SPAM. But, unfortunately the software developed to assist in SPAM control is not terribly accurate and a very large amount of legitimate communications between a business and its customer base is being unintentionally blocked by these filters.
And even if the email does get through, it is often lost among the other 200 or so emails in the receiver's inbox and simply gets bulk deleted. As a result, email is no longer a reliable method of maintaining contact and building a relationship with customers.
Yet, most small businesses do not have large budgets to conduct full fledged direct marketing campaigns. The humble postcard comes to the rescue! The humble postcard can serve both online and offline businesses well, driving traffic to both brick-and-mortar stores as well as commercial websites.
Famous copywriter Gary Halbert says most people sort their mail over a waste basket. As they mentally separate the mail into two categories, junk and personal, the junk mail drops directly into the wastebasket unopened. But the postcard is already open. It is small and easily read at a glance so the likelihood of the message getting through is increased greatly. And at the same time the production and mailing cost remain economical.
Postcard advertising and postcard marketing are back in vogue. Marketing postcards can be sent to customers as personalized postcards for any number of occasions, including holidays, birthdays, special events, or special offers and they help to economically keep businesses in touch with their customer base and develop that all important relationship between the business and the customer. Promotional postcards should be in every marketer's bag of tricks!
About the author:
About the Author
George Dodge is owner of Postcard Marketing Campaigns a resoruce site where you can discover how to create winning postcard marketing campaigns for building your business on a budget.
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Related story:
A World Wide Web Of Spam
from: James MonahanCuriously enough, the word spam is a negative reference to that pink, hulk of meat that comes in a can that, most people say, has no nutritional value whatsoever.
In more common internet terms, spam is one or more messages sent repeatedly and massively to countless e-mail address, often resulting in flooded and crowded mailboxes all over the world.
What started out as another insistent branch of internet advertising has now evolved into something that the U.S. government is gravely concerned about.
Even without knowing the word "spam," you are most probably aware of an annoying circumstance when you opened your mailbox to find countless of worthless messages, often linking you to equally vague and suspicious websites and offers.
To read the rest of this story click here.
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