AntiSpam Guide
Financial Planners Get Free Publicity With Email
from: Ned Steele
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.
However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.
Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter_s email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper_or linked to in the online version of the outlet. It_s rarely a secret.
Again, offer practical story ideas _ one or two max per e-mail. Summarize your best story idea in the _subject_ line of the email.
Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.
Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.
And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that their technically unsavvy staff will introduce a virus, prevent staff from receiving attachments. Usually they accomplish this by deleting the whole email.
If you want your email to be read, include a compelling subject line, and no attachment.
About the author:
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
For permanent link to this article click here.
Related story:
Is your junk mail folder turning into your inbox?
from: Nathan KullyRemember the days when your inbox seemed like a constant influx of spam and other sorts of junk mail? Every day your inbox filled up with the most useless messages ranging from "Congratulations!!! You've just won $1,000,000" to "Want to enhance your...." It got to the point where your inbox was a spam folder and that the junk was increasing exponentially every day.
The solution to this issue was of course to make a spam or "junk" folder that would save us all the trouble of sorting through 300+ messages every day to dig out what was actually useful. However, are people so determined to prevent spam that they are deleting useful messages as well?
When someone opens a new email account, one of the first preferences they set is how strong their spam filter is. ...
To read the rest of this story click here.
Anti Spam Server News
No relevant info was found on this topic.