AntiSpam Guide

How To Create An Effective Email Marketing Campaign

from: Robert Allen Fulton

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Email marketing is a cheap, efficient way to spread the word about a product or service. While a large number of companies have started to embrace email marketing as a key weapon in their promotional efforts, very few do it the right way. Here are some tips to ensure your campaign is successful.

1. No image only emails - Many people create an exciting graphic and then don't include any text in the email. This will increase the chance of your email ending up in the recipient's spam folder. Also, huge images take a long time to load and many people just don't have the patience to wait.

2. Don't use attachments - Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, many people are skeptical about opening attachments.

3. Include the recipient's name in the email - You are more likely to read an email addressed to you then a generic one. Most email marketing solutions like Bsleek's Intellicontact ( http://www.bsleek.com/emailmarketing ) come equipped with an easy feature for adding the recipient's name in the email.

4. Don't write in all capital letters - People look at this as if they are being shouted at. It's completely annoying and obnoxious.

5. Don't write wordy paragraphs - People like to read short, to the point paragraphs. You'll completely lose their interested with too many words. Just stick to the point and make sure you make your most important points only.

6. Make it humorous - People like to laugh. Don't be afraid to make people laugh in your newsletter. Be personable and try to talk to your newsletter subscribers as if they are friends.

These are a few tips to help you maximize the results of your email marketing campaign. Email marketing can be a fun, exciting and effective way to communicate your message. Communicate frequently with your subscribers and always remember to treat them like gold!

About the author:
Robert Allen Fulton is an email marketing expert. To find out more about his top tier, yet affordable email marketing solution check out http://www.bsleek.com/emailmarketing

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The Importance of Blogs to gain Rankings!

from: Bill Naugle

Copyright 2006 Bill Naugle

Did you know you are literally giving away money and time on advertising if you are not publishing a blog?

Nowadays blogs have become very popular for diverse reasons. For internet home based business entrepreneurs, blogging represents a great opportunity for increasing their internet marketing effectiveness and presence.

You should really consider starting a blog to complement your advertisement efforts.

Here are 3 reasons why you should stop leaving money on the table and start blogging instead:

* It's the quickest way to build a website * Blogging expands your marketing reach dramatically * You can increase delivery rates for your newsletter * Establishing your web presence in minutes and ...

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