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Ad-blockers now a necessary application

from: John Gibb

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Adverts. The scourge of the Internet. It turns out that it's actually quite expensive to keep a website running, especially if that website is popular and contains images or worse, music, video or other multimedia. In response, ads have been becoming more and more intrusive in an effort to get advertisers to pay more for them - and ad blockers have started to become more and more necessary.

Much like spam-blocking in email, ad-blocking on the web is an arms race. The advertisers are constantly coming up with new ways to get their ad in front of you, and the ad-blocker software is getting more and more sophisticated in order to block each of these workarounds.

The most essential kind of ad blocker to have on today's web is a pop-up blocker, simply because pop-ups are one of the most intrusive forms of advertising yet invented. Instead of just sitting there on the page you're reading, these ads pop up in front of it in a new web browser window, forcing you to close them before you can keep on reading. They often feature obnoxious animation, sound or even video, desperately trying to get you to pay attention to what they say and 'click through' to their page.

Pop-up blockers monitor for these nuisance windows and close them on sight, or in some cases modify the web page's code so that they never open to begin with. There are all sorts of programs available, from simple free ones to expensive ones full of bells and whistles. They can either be integrated into your web browser or stand alone, often running in your computer's 'system tray' or invisibly in the background like an anti-virus program. To some degree it's a matter of personal preference which one you prefer, but some are more effective than others, so you should check out all the options.

About the author:
John Gibb is the owner of ad blocker guides For more information on ad blockers check out http://www.ad-blocker-guide.info



For permanent link to this article click here.



Related story:

Two Main Groups Of Spam!

from: Camry James

There are two main types of spam, and they have different effects on Internet users. Cancellable Usenet spam is a single message sent to 20 or more Usenet newsgroups. (Through long experience, Usenet users have found that any message posted to so many newsgroups is often not relevant to most or all of them.) Usenet spam is aimed at lurkers, people who read newsgroups but rarely or never post and give their address away. Usenet spam robs users of the utility of the newsgroups by overwhelming them with a barrage of advertising or other irrelevant posts. Furthermore, Usenet spam subverts the ability of system administrators and owners to manage the topics they accept on their systems.

I think it's possible to stop spam, and that content-based filters are the way to do it. ...

To read the rest of this story click here.



 

Anti Filter Spam News

Spamhaus: Google Now 4th Most Spam-Friendly Provider - Washington Post


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So what makes Cloudmark better than SPAMfighter, or any other Spam filter for that matter? The answer is user preference and near zero false positive. ...

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Chronicle Comments: Spam Or Not - The Ann Arbor Chronicle


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