AntiSpam Guide

What Is Duplicate Content?

from: Joushua James

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Duplicate Content has now become a topic of discussion. This article helps you to understand how your content might be caught in the search engine filter and ways to avoid it. Search engine spam is any fraudulent attempts to intentionally trick the search engine in returning redundant, inappropriate and poor-quality search results. We can see this behavior in pages that are created as exact replicas of other pages or identical conent so as to get better search results in search engines. Many people think that creating a number of similar copies of the same page with will promote their chance of being listed in popular search engines or help them to get many listings for a search due to occurrence of more keywords.

Normally search engine uses a filter that helps to remove duplicate content pages from the search results, and also the spam. First of all you need to know what a duplicate content is. There are different types of duplicate content, they are:

* Websites having Identical Pages - These pages are known as duplicate, the websites that are similar to other website on the Internet is also known as spam. Associate sites that have same look and feel which also contain identical content, is a good example for sites susceptible to a duplicate content filter. * Scraped Contents - A scraped content is removing content from a site and rearranging it to make it look different, but it is also considered as a duplicate page. As the blogs have become popular on internet and with the group of those blogs, scraping content has become a problem for many search engines. * E-Commerce Products and its descriptions - Many eCommerce websites out have the manufacturer's descriptions for the products displayed on the site, which are similar to descriptions of other eCommerce stores .This is also a duplicate content. * Article distribution- Many of us write articles and publish the same content on different sites on internet. This type of duplication is considered tricky and even though Yahoo and MSN do not point it as duplicate contents, considering the source, search engine Google does not.

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Joushua -

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Email marketing spam content checker

from: Rebecca Coe

Emailcenter offer a free email marketing spam content checker that scores your email against spam filter rules.

The checker looks at the following characteristics in your email marketing campaign:

* Content and phrases used in the email * HTML tags and styles used * Header information such as 'From' address and subject line

Upon running the check you will be presented with a score and a list of reasons why the score was generated. If you score under 3 your email should cope fine against most spam filters, between 3 and 5 is problematic while anything over 5 is almost certainly going to get trapped as spam.

Maxemail users can access a spam checker from the Maxemail interface. Alternatively anyone else involved in email marketing ...

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